SMS Market

Updated On : 05 May 2024

SMS MARKET REPORT OVERVIEW

The global SMS Market size was USD 791.09 million in 2024 and the market is projected to touch USD 1200.6 million by 2031, exhibiting a CAGR of 7.20% during the forecast period.

The acronym of SMS stands for a service called Short Message Service that allows people to text each other on a mobile phone, smartphone, as well as other portable devices that can receive SMS. SMS make it possible to send short text messages that length is usually limited to 160 characters per message and they go to the other mobile users. SMS makes it possible to communicate short text messages consisting of characters of a certain language, numbers and symbols to individual contacts or groups of contacts. Words can be typed through the device's keypad or touchscreen display, whereby a short message is written.

COVID-19 Impact: Market Growth increased by the Pandemic due to Increased Reliance on Digital Communication

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Social distancing, lockdown, and remote work that dominated the scene lately during the pandemic may explain the increase in the use of digital communications platforms. SMS served to be a key operational weapon for both businesses and the government healthcare units since it was the fastest approach for sending out relevant, vital, and up-to-date information and notices concerning COVID-19; including public health guidelines, safety protocols, and emergency mail.

LATEST TRENDS

"AI-Powered Messaging to Propel Market Growth"

AI (Artificial Intelligence) technologies such as chatbots and NLP (Natural Language Processing) are integrated into SMS platforms to automate customer experiences through responding more promptly to personalization of the message content. AI-based messaging is a great feature that helps businesses boost their efficiency and relevancy through more effective communication channels which in turn reduces manual effort and costs.

SMS MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Cloud Based, and Web Based.

• Cloud Based- The SMS operator, utilizing this kind of service, won't require on-premise infrastructure or hardware because the cloud platform is based on remote servers hosted on the cloud and provides service via the internet.
• Web-Based- Web-based SMS solution is a service that allows you to send and receive SMS messages through a web browser interface directly utilizing your favorite internet browser without the need for any application or hardware. The users click on a web portal or an app to write SMS messages, send them, and manage their contacts, which sometimes can have advanced options for message scheduling, reporting, etc.

By Application

Based on application the market can be categorized into SMEs and Large Enterprises.

• SMEs- SMEs use SMS to communicate with their customers on various subjects like order confirmations, reminder appointments, notifications, and customer support. SMS channel endows small and medium-sized enterprises (SMEs) with the opportunity to interact with their customers in a conveniently inexpensive manner without delaying their needed alerts and solutions.
• Large Enterprises- Businesses/enterprises leverage SMS to engage customers and foster brand loyalty through tailored messaging practices. SMS loyalty programs, special offers as well as personalized promotions play a significant role in the development of positive relationships with customers among large corporations, leading to an increased number of repeat purchases and thus greater value in the customer life cycle.

DRIVING FACTORS

"Ubiquity and Accessibility to Drive Market Advancement"

One of the key driving factors in the SMS market growth is Ubiquity and Accessibility. SMSs are universally accessible via a vast majority of mobile devices and networks and this, thus, makes SMS one of the channels with the highest outreach in the world. It is the SMS-ready of various devices being used widely that businesses can communicate with people irrespective of the fact, are they located geographically, the kind of device they use, or which network provider is used.

"Reliability and Speed to Expand the Market"

A common way, SMS messages are mostly delivered to the receivers in almost real-time. They offer the fastest communication way with high reliability. Different from email or traditional post-lets that might be delayed in delivery or lost, the SMS messages will be delivered instantly over mobile networks and ensure rapid delivery and reply.

RESTRAINING FACTOR

"Competition from OTT Messaging Apps Poses Potential Impediments to Market Growth"

The relatively cheap or free messaging services of over-the-top (OTT) platforms such as WhatsApp, Facebook Messenger, or WeChat have disrupted the core activities of conventional SMS services. The apps accomplish this by adding features such as multimedia messaging, voice calls, and group chats among others with the aim of making them appealing alternatives to SMS for multiple users globally. The likely outcome thus, would be the saturation of OTT messaging platforms, maybe compromising the development of the SMS market in regards to both the younger generation and the smartphone users.

SMS MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia Pacific to Dominate the Market due to huge population"

Asia Pacific has emerged as the most dominant region in the SMS market share due to a convergence of factors that propel its leadership in this dynamic industry. The Asia Pacific region has the largest population of mobile users on the whole, with a substantial part of the population accessing them through smartphones and feature phones. The leaders in this region concentrate on mobile innovation that comprises advanced mobile technologies such as mobile apps and digital services and that is which is driving the adoption of SMS and other messaging platforms. SMS is a multichannel that is well used in the Asia Pacific even when smartphone adoption and mobile penetration are high.

KEY INDUSTRY PLAYERS

"Key Players Transforming the SMS Landscape through Innovation and Global Strategy"

Major industry players are pivotal in shaping the SMS market, driving change through a dual strategy of continuous innovation and a well-thought-out global presence. By consistently introducing inventive solutions and staying at the forefront of technological progress, these key players redefine the industry's standards. Simultaneously, their expansive global reach enables effective market penetration, addressing diverse needs across borders. The seamless blend of groundbreaking innovation and a strategic international footprint positions these players as not only market leaders but also as architects of transformative shifts within the dynamic domain of SMS.

List of Market Players Profiled

• EZ Texting (U.S.)
• SendinBlue (France)
• SimpleTexting (U.S.)
• Avochato (U.S.)
• TXT180 (U.S.)

INDUSTRIAL DEVELOPMENT

 June 2021: AT&T + Google Cloud have entered into a partnership to bring business a RCS messaging platform. Working jointly, firms would be able to link customers to AT & T's clients using RCS ( enhanced Rich Communication Services) since it will allow chatbots and more cutting edge features like media messages.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.