Men\'s Underwear Market by Type (Boxers, Briefs, Boxer Briefs, Trunks, Jockstraps; Cotton, Modal, Synthetic Fabrics; Waist Sizes, Styles), By Application (Retailers, E-commerce Platforms, Consumers) And Regional Forecast to 2033

GLOBAL MEN'S UNDERWEAR MARKET OVERVIEW

The global men's underwear market size was valued at USD 21.57 billion in 2025 and is anticipated to reach USD 31.37 billion in 2033, reflecting a compound annual growth rate (CAGR) of 4.25% amid the figure period.

This steady men's underwear market growth is driven by rising shopper mindfulness around cleanliness, mould, and comfort. Moreover, advancing ways of life inclinations and the move toward high-quality texture advancements have accelerated the selection of branded innerwear all-inclusive. Changing buyer states of mind toward self-care and a readiness to contribute to premium items are playing an essential role. This trend is being reinforced by strong marketing efforts and brand engagement. As a result, the men's underwear market share is relentlessly climbing in both created and rising economies.

GLOBAL CRISES IMPACTING THE MARKET

"Impact of COVID-19 Pandemic"

The COVID-19 pandemic at first disturbed the men's underwear market due to production line shutdowns, raw material shortages, and diminished customer investing. As manufacturing and coordination were hit, supply chains for innerwear experienced significant delays. Sales plunged amid lockdowns as non-essential retail was limited. The drop in demand for formalwear and office attire extended to basic innerwear as well. Brands were constrained to pivot quickly to e-commerce and direct-to-consumer techniques. These disturbances are driven by increased mindfulness of supply chain vulnerabilities within the men's underwear market.

LATEST TRENDS

"Maintainability and Eco-Friendly Materials "

Economical and useful underwear is the most recent drift redefining the men's underwear market landscape. Shoppers are progressively picking eco-friendly materials like natural cotton, bamboo strands, and reused textures. Brands are contributing to green fabricating homes and moral work sourcing. Bundling has, moreover, ended up a centre, with biodegradable materials supplanting plastics. These maintainability endeavours are resonating with ecologically cognisant millennials and Gen Z buyers. As the climate emergency gets to be central to buyer needs, the supportability drift will pick up indeed more footing.

MARKET SEGMENTATION

By Type

• Boxers: Loose-fitting and breathable, boxers are favoured for their consolation and casual request. They offer a free fit, making them reasonable for unwinding and ordinary use. The request for printed and stretchable boxers is extending among more youthful customers who organise both consolation and planning. Brands are propelling boxer collections with regular plans and breathable textures to cater to hotter climates. Boxers have evolved past essential utility into a flexible category, engaging a more extensive statistic.

• Briefs : Offering a cosy fit and fabulous support, briefs stay popular among competitors and working experts. They are especially favoured in hot and muggy climates for their negligible scope and sweat-wicking properties. Present-day briefs come with ergonomic sewing and a pocket bolster for upgraded consolation. Customers regularly select briefs for their smooth appearance beneath formal and slim-fit clothing. Global brands proceed to reimagine briefs with modern designs and surfaces to extend their request. The item category has remained strong despite competition from boxer briefs.

• Boxer Briefs: Combining the length of boxers with the fit of briefs, boxer briefs are a top-selling category. They appeal to consumers seeking both style and function in regular innerwear. Planned to minimise chafing and provide an upgraded support, boxer briefs are preferred for long-duration wear. Competitors, visit voyagers, and office-goers discover this fashion particularly valuable. Brands are including extend zones and odour-neutralising textures to cater to high-performance clients. This half-breed fashion has ended up a staple for numerous men across locales.

• Trunks: Trunks are shorter than boxer briefs and give a square-cut fit, making them suitable for thin body types. Their modern aesthetic appeals to urban, fashion-conscious consumers who look for smart and moderate plans. Trunks are often marketed as an in-vogue elective for youthful men, particularly in online mould campaigns. Many brands position trunks as perfect for date evenings or uncommon events due to their smooth outline. The rise of fashion-forward collections has assisted in boosting the ubiquity of trunks.

• Jockstraps: Prevalent among competitors and fitness enthusiasts, jockstraps offer great support and ventilation. They are increasingly being marketed as both useful and elegant things in premium and speciality collections. Jockstraps, moreover, are requested by men involved in serious physical movement or weightlifting. The plan avoids distress amid workouts, underscoring a manly physical make-up. A few luxury brands have reintroduced jockstraps with strong designs and premium textures. These components are helping jockstraps gain significance within the market.

By Application

• Retailers: Brick-and-mortar stores stay an imperative channel for underwear sales, offering consumers the chance to touch and feel the item before buying. Many premium brands maintain an exclusive presence in physical retail to maintain brand distinction and client involvement. Retailers often utilise visual marketing and in-store advancements to highlight regular collections. Customised fitting administrations have got to be common in high-end stores. Many divisions of the store host in-store events to dispatch modern collections. These endeavours make immersive shopping encounters that fortify brand devotion.

• E-commerce Platforms: Online platforms are gaining massive traction due to comfort, assortment, and appealing rebates. E-commerce permits brands to exhibit a broader extent of items without space imperatives. Virtual size guides, product surveys, and unboxing videos impact buyer choices. The integration of AI instruments and chatbots improves client benefits and item recommendations. Flash sales and select online drops are expanding customer engagement. The shift to mobile-first shopping behaviour is accelerating growth for e-commerce platforms.

• Consumers : Direct-to-consumer (DTC) models are becoming increasingly popular, enabling brands to construct solid connections with their client base while offering competitive prices. Consumers enjoy the personalised shopping experience and exclusive collections that DTC brands offer. Subscription services give convenience and increase repeat purchases. Many customers are drawn to DTC platforms due to transparent estimating and sustainability hone. Customisable packaging and storytelling add emotional value for purchases. As a result, DTC models are reshaping the advertising flow.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Rising Focus on Comfort and Individual Prepping"

The expanding focus on comfort, cleanliness, and personal grooming among men could be a noteworthy driver of the men's underwear market. More men are becoming conscious of their innerwear choices and how they impact regular comfort. Prepping patterns, fuelled by social media and influencers, are moving the centre toward self-care. Innerwear is not seen as an insignificant need but an essential lifestyle thing. This move is inciting men to investigate modern styles and materials. Innerwear is progressively being considered a parcel of common wellness routines.

"Marketing, Brand Advancement, and Lifestyle Designs"

Aggressive marketing campaigns by driving brands using celebrities and influencers are making a difference in brand perceivability and reviews. These supports reverberate with optimistic customers and shape buying choices. The rise of influencer-driven substance on Instagram and YouTube has made a difference in how speciality brands develop steadfast gatherings of individuals. Lifestyle designs such as athleisure are combining casual wear with innerwear. Fashion events and pop culture are reinforcing underwear as an expression of personality. Together, these variables are driving demands across all demographics.

Restraining Factors

"High Material Costs and Intense Competition"

One of the key restraints within the men’s underwear market is the instability in raw material costs, particularly for cotton, modal, and eco-friendly surfaces. These changes directly impact manufacturing costs and benefit margins, making estimating consistency a challenge. Besides, the advertising is profoundly competitive, with different players worldwide and neighbourhoods centring on the same demographics. Unused participants frequently battle with brand perceivability, whereas set-up companies confront the weight to offer reliable progression. Discounts and limited-time offer development limit benefit edges. This vitality makes for a seriously viable environment for efficiency.

Opportunities

"Growth Potential in Rising Markets "

Rising economies in Asia-Pacific, Latin America, and Africa offer significant opportunities for the men’s underwear market. Rising expendable livelihoods and expanded mindfulness, nearly cleanliness and form among male customers are fuelling demands. The extending middle-class masses in these regions are additionally brand experimentation and premium buys. Government bolster for local manufacturing is progressing brand localisation, which can lower costs. Besides, the internet is indeed bringing worldwide e-commerce to rural customers. These factors together create fertile ground for market expansion.

Challenges

"Supply Chain Complexity and Global Instability"

Directing a steady global supply chain remains one of the first squeezing challenges for men's underwear brands. Disturbances from geopolitical clashes, pandemic consequential convulsions, or trade arrangement changes can delay eras and shipments. Sourcing quality textures from multiple regions increments costs and complexity. Many brands battle to preserve steady quality when scaling up. Besides, coordination costs and taxes can impact things, assessments, and edges. A divided supply chain as well makes stock administration and demand assessment more difficult.

MARKET REGIONAL INSIGHTS

• North America

The North America men's underwear market holds a significant share due to the solid nearness of global brands, evolving ways of life patterns, and an inclination for high-quality items. The United States men's underwear market plays a significant part, contributing altogether to general territorial income. U.S. consumers are profoundly brand-conscious and are progressively gravitating toward premium innerwear with improved consolation highlights. Retailers are underlining comprehensive measuring and performance-based innovations to cater to diverse socioeconomics. Technological integration in item plans and virtual fitting instruments is progressing buyer fulfilment. These progressions bolster the consistent development of the United States men's underwear market.

• Europe

Europe represents a development, however energetic, in the market for men’s underwear, driven by demand for quality, plans, and development. Buyers in nations such as Germany, France, the United Kingdom, and Italy show a solid inclination for in-vogue and well-crafted innerwear. The ubiquity of eco-conscious mould and artisanal fabricating is clear, particularly among urban customers. European men are grasping strong designs, form-fitting plans, and useful textures that adjust with their fashion-forward culture. The integration of classic cuts with advanced aesthetics characterises progressing item improvement.

• Asia Pacific

Asia Pacific is the fastest-growing market for men's clothing, driven by a rapidly amplifying central lesson, urbanisation, and a growing focus on appearance and cleanliness. Countries like China, India, Japan, and South Korea are experiencing expanded interest in innerwear as a part of a plan and planning plans. Social openness toward men's mould is advancing, permitting more prominent experimentation in fashion and texture choices. Universal brands are entering the market aggressively, either through joint ventures or elite online stages.

• Middle East & Africa

The Middle East & Africa region is emerging as a significant opportunity area, supported by rising disposable incomes, Western fashion influences, and modernisation of retail infrastructure. Nations such as the UAE, Saudi Arabia, and South Africa are seeing developing appropriation of premium and branded innerwear. Changing social standards and expanding mindfulness about cleanliness are reshaping buyer inclinations. Exiled populations and visiting voyagers are contributing to the request for global brands.

KEY INDUSTRY PLAYERS

"Major Companies within the Global Men's Underwear Market"

The men's underwear market is served by a few major companies known for their innovation, wide dispersion, and strong brand equity. These companies lead both premium and mid-tier portions and are extending their worldwide reach through e-commerce and territorial collaborations. Their key centre incorporates item innovation, supportability, and influencer-driven campaigns to attract a younger demographic. The presence of these players contributes essentially to the competitive escalation and continuous item advancement within the market.

LIST OF TOP COMPANIES

• Hanesbrands (U.S.)
• Fruit of the Loom (U.S.)
• Jockey International (U.S.)
• Calvin Klein Underwear (U.S.)
• Tommy Hilfiger Underwear (U.S.)
• Victoria's Secret (U.S.)
• Diesel Underwear (Italy)
• Emporio Armani Underwear (Italy)
• Hugo Boss Underwear (Germany)

KEY INDUSTRY DEVELOPMENT

AI-Powered Fit Recommendation by Calvin KleinJanuary 2024, Calvin Klein propelled a modern AI-enabled measuring device on its e-commerce site pointed at improving client fulfilment and lessening item return rates. The imaginative includes leveraging client inputs and chronicled buy information to provide customised estimate suggestions, moving forward shopping exactness and client certainty. It is coordinating input circles to refine its expectation based on post-purchase surveys and returns.

REPORT COVERAGE

This comprehensive report offers a point-by-point examination of the global men's clothing market from 2025 to 2033, covering key segments such as thing sorts, spread channels, and regional streams. It presents in-depth bits of knowledge about current market conditions, future development projections, and the advancing customer scene. The report, moreover, incorporates an investigation of macroeconomic variables and industry-specific challenges that impact market conduct. Our strategy combines both essential and auxiliary enquiries. We conducted interviews with industry officials, item directors, and supply chain investigators to assemble subjective bits of knowledge. Information sources incorporate corporate money-related filings, government exchange information, online retail analytics, and syndicated investigative stages. Market forecasts were generated utilising time-series examination, relapse demonstrating, and triangulation with master input. This approach guarantees the validity, depth, and precision of the data displayed.