Manicure Service Market Size, Share, Growth, and Industry Analysis, By Type (Nail Painting, Nail Sketching, Nail Spray Painting, Patch Nail, Crystal Nail and Gel Nail), By Application (Door-to-door Service and Offline Store Service), and Regional Forecast to 2034

MANICURE SERVICE MARKET OVERVIEW

The global Manicure Service Market size was USD 2.27 billion in 2025 and is projected to touch USD 4.5 billion by 2034, exhibiting a CAGR of 7.9% during the forecast period.

The manicure service encompasses a wide range of treatments designed to enhance both the appearance and health of hands and nails. They are mostly available in the salons, spas and mobile units and hygiene and customer care are the primary concerns. The standard manicure includes cutting, filing, shaping, polishing the nails, cuticle treatment and pushing back, hands soaked in warm, usually oil-enriched water, exfoliation and a hand massage that ensures relaxation. Finally, at the final stage of the process, the nail is smoothed with nail buffing and nail polish or any other improvement such as gel or acrylic at the end of the nail added to the nail to give the nail a gloss and a plastic throughout.

Manicures not only seek cosmetic results, but it is more of a wellness-oriented practice since it plays an activating role in the fingernail strengthening effect, softening the skin, and avoiding the prevalent common nail diseases. The cuticles can be made healthy and infections avoided by regular treatments. The scrubs and lotions improve the texture of the skin and improve its appearance. The varied selections of manicures, classic, gel, French, dip powder, paraffin and acrylic appeal to different preferences in style, durability and maintenance. The different types have a specific finish and routine of caring for the product, which is based on the changing trends of beauty. With self-care and grooming increasing, hygienic, professional, and personalised manicure services are becoming increasingly popular, blending relaxation, health, and aesthetic value.

GLOBAL CRISES IMPACTING MANICURE SERVICE MARKET- COVID-19 IMPACT

Pandemic disrupted operations, reduced demand and severely affected the market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Pandemic-induced restrictions severely impacted the manicure service industry, leading to widespread operational disruptions. Salons and spas also underwent temporary shutdown and were subsequently compelled to work at half capacity, which directly took a toll on revenue and retention. The clients were not encouraged to make visits to physical locations due to the social distancing norms and hygiene concerns, hence the number of appointments dropped drastically. Staff layoffs and limited working hours also burdened the functioning. Supply chains could not cope as others face frequent lockdowns, causing shortages of most essential manicure products. The uncertainty and fear of in-person contact with services led a great number of consumers to avoid professional nail care, resulting in great financial losses and an inability to overcome them in the long term.

LATEST TRENDS

Rising demand for eco-friendly and sustainable options to driving the market

Rising environmental awareness has led to a rising demand for eco-friendly and sustainable nail care options. In addition, a higher demand for salons to provide alternatives to the conventional services, including non-toxic and cruelty-free, vegan nail colours, biodegradable products, and organic creams, is observed. Waterless manicures are gaining popularity as they can save water and stop infections. Many salons now are focusing on being sustainable in various ways such as proper disposal of chemical waste, energy-efficient equipment, and recyclable packaging. Brands are also coming up with plant-based formulas and refillable polish containers. The transition into sustainability can satisfy environmentally conscious clients but also ensures reducing the environmental impact of conventional manicure services and the overall environmental footprint of the beauty industry as a whole, creating healthier habits.

MANICURE SERVICE MARKET SEGMENTATION

BY TYPE

Based on type, the global market can be categorized into Nail Painting, Nail Sketching, Nail Spray Painting, Patch Nail, Crystal Nail and Gel Nail

• Nail Painting: Nail painting involves applying colored polish to clean and shaped natural nails. It begins with square shaping, buffing, and a base coat, after which one or more colours and a top coat are added. Some finishes include matte, glossy or shimmer that the clients can select. It can be the last thing in a basic manicure and takes just a short amount of time and looks great. Painting nails also gives an additional protective layer against small damage.
• Nail Sketching: Nail sketching is done by drawing patterns on the nail with fine tools. It is dependent on freehand to develop patterns, images or motifs according to trends or clientele wishes. This service requires precision, creativity, and a steady hand from the technician. It is frequently overlaid on foundation colours or extensions to provide dimensionality and style. The process of nail sketching is very subjective and, therefore, best suited to special occasions or situations where one just wants to express his or herself artistically.
• Nail Spray Painting: Nail spray painting is a way of applying colour and effects with airbrush tools or spray tools. It allows smooth gradients, ombre styles, and stencil patterns which are difficult to do by hand. The technique provides fast, uniform coverage of simple and intricate designs. Several hues and effects can be mixed experimentally, leaving no evidence of brush strokes. This is followed by a top coat that seals the design, which has durability and shine.
• Patch Nail: Patch nails are used to repair or strengthen natural nails. The adhesive holds the patch against it and is then smoothed down with filing and polishing. It is perfectly suited to repairing cracks or weaknesses with a natural appearance. Nails may be painted or decorated after patching. Strength and appearance have been restored by this service without necessarily extending fully.
• Crystal Nail: Crystal nail services adorn nails with crystals, rhinestones, or gems to give them a glamorous appearance. Each of these crystals is stuck on with some adhesive to create sophisticated effects or emphasis. They come in subtle or elaborate designs, which make them appropriate for special occasions. The crystals may be mixed with polish, gel or other decorations to yield a personal style. Finally, a top coat is added to the crystals to give them an enduring gleam.
• Gel Nail: Gel nail consists of gel-polymer products in polished and hardened under UV or LED light. It involves base, colour and top coats which are cured to have glossy, long-lasting effects. Gel nails are chip-resistant and last weeks with shine and colour. They may be used on natural nails or on extensions to add strength and length. It is advisable to seek professional removal to avoid damaging the nails and achieve healthy outcomes.

BY APPLICATION

Based on application, the global market can be categorized into Door-to-door Service and Offline Store Service

• Door-to-door Service: Door-to-door service brings professional manicure care to the home for ultimate convenience. It provides individualised services based on specific nail needs and fashion choices. Clients find comfort, privacy and relaxation without salon wait times. It is perfect for those confined to limited mobility or tight schedules, and increases hygienic control. It is ideal when booked as a group, making it ideal to host a party or special occasion or gathering.
• Offline Store Service: Offline store service offers professional nail care with advanced tools and skilled technicians. Massage chairs and well-selected music would allow clients to relax in a comfortable salon environment. Salons offer a trustworthy user-friendliness service at high levels of consistency and product variety. Custom procedures and complex nail designs can be in-store only. The arrangement will provide an immersive high-end manicure experience.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

Rising self-care and wellness awareness to boost the market

Rising self-care and wellness awareness are driving significant Manicure Service Market growth. Nail care is no longer regarded by consumers as a beauty routine, but rather as a necessity of well-being and personal grooming. The process of manicures has gained the image of being a self-care practice, with relaxation, stress reduction, and better nail and skin wellness. This is a paradigm shift that has already produced high-quality, clean and therapeutic nail treatments across the spectrum of age. The wellness clients are also seeking services that enhance healthy lifestyles, such as healthy nail polish and skin-friendly items. Consequently, salons are providing an increasing number of services that have spurred a consistent growth of the market and changed consumer preferences.

Expansion of beauty salons and spas to expand the market

Expansion of beauty salons and spas has significantly boosted access to professional manicure services. This increase in salons in the urban and semi-urban areas gives the clients more choice and accessibility, and it also increases quality and hygiene standards. There is also the advent of mobile units and door-to-door manicure services with the conventional brick-and-mortar salons, which suit hectic schedules and those who prefer to pamper themselves at home. These are the kind of mobile services that are especially attractive to working professionals, older adults and event-based customers. The increased availability and range of choices have convinced more individuals to include nail care as part of their beauty routine. This widespread availability is helping achieve the gradual growth and paradigm shift of the general Manicure Service Market.

RESTRAINING FACTOR

High competition and price wars to hindering the market

High competition and price wars in the manicure service industry have created significant hindrances for the market. As the number of salons and freelance professionals rises, there is a tendency to decrease prices and face reduced profit margins as well. Such pricing pressure tends to compromise service quality due to salons striving to maintain affordable prices and operate profitably. This continual price cutting and promotions erodes brand equity and also makes it hard to attract and maintain loyal clients, who often move between providers over relatively tiny price changes. Specifically impacted are smaller salons, which struggle to compete with larger chains. The saturated market environment results in unstable income and increased business uncertainty for many providers.

OPPORTUNITY

Influence of social media and trends to create opportunities for the market

Social media and trends have significantly revolutionised consumer behaviour for the nail care industry. Instagram, TikTok, Pinterest, and similar social media still produce inspiration and curiosity by giving viewers attractive nail art, viral manicures, and trends usually going viral and seasonal even. Tutorials and reviews are common among influencers and beauty content creators and make nail care a trend and an activity of self-representation. This visual exposure drives the desire among consumers to replicate popular designs or stand out with unique looks. The fast-paced nature of online trends makes salon visits more popular than ever to guarantee steady market expansion and impose a necessity on salons to keep up with the latest trends and skills.

CHALLENGE

Hygiene concerns, unregulated practices and safety risks pose serious challenges to the market

Hygienic challenges, uncontrolled operations, and a lack of safety pose a major obstacle to the manicure service industry. Insufficient sterilisation of tools and low standards of sterilisation existing in certain salons can lead to the augmentation of risks of infections, fungal issues, or allergic complications, and undermine consumers' trust. Health risks and unregulated operators tend to bypass critical hygiene procedures, posing greater risks to clients. There really are potential skin irritations or lasting health issues due to several nail products having harsh chemicals in them and people will not want to get regular treatments because of that. Gel nail curing under UV or LED lamps is equally unsafe regarding the long-term risks of exposure. All of these factors get in the way of frequent salon services and impair the growth and credibility of the market in the future.

MANICURE SERVICE MARKET REGIONAL INSIGHTS

• NORTH AMERICA

North America dominates the global Manicure Service Market share, especially the United States Manicure Service Market. It is a leadership fuelled by high consumer expenditure on beauty and personal care, one of the most deep-rooted cultures of grooming and proliferation of salon infrastructure. There are also numerous nail salons specialising in more luxurious treatments, such as gel manicures and extensions, with high disposable incomes and demand to make it happen. Social media and celebrity influence dictate trends, and franchising and large chain salon expansions make them more accessible. The U.S. Manicure Service Market is still driven by innovation in nail care processes and the increasing number of customers seeking customised and environmentally-friendly services.

• EUROPE

The Europe market is advanced in the business of manicure services because of the trendy nature of fashion, interest in personal grooming, and high sanitation and quality. The U.K., Germany and France are leading the forefront in luxurious, clean, and durable nail treatments, including the UV gels. The demand for natural, vegetal, and bio products also exists, and several trends, such as skinification, signal an increasing trend of wellness-oriented, high-tech, and environmentally focused nail care services in the area.

• ASIA

Asia Pacific is the region that is experiencing the fastest growth in manicure services businesses, due to urbanisation, rising disposable income and beauty-conscious consumers. Influencers are huge markets, including China, India, Japan, and South Korea, and nail art and innovative designs are becoming normal. The area incorporates a mixture of luxury salons, quick-service nail bars, and expanding home services. Online presence, social media presence and an increased number of male clientele are also boosting the growth through various markets.

KEY INDUSTRY PLAYERS

Key industry players rely on strategic partnerships with beauty brands and fashion influencers for market expansion

Key industry players in the manicure service sector are increasingly leveraging strategic partnerships with beauty brands and fashion influencers to expand their market reach and strengthen brand presence. The partnerships will allow the salons to explore a new batch of customers, raise brand awareness, and develop some trend-sensitive products and services to target the style-minded consumers. Collaboration with existing beauty brands enables one to introduce unique nail products and solutions, and cooperation with influencers will guarantee genuine and exciting marketing on both social media platforms. The customer loyalty induced by such alliances, not to mention the community and aspiration that it creates is probably to make manicure service providers achieve a competent position in the competitive beauty industry in the long run.

LIST OF TOP MANICURE SERVICE COMPANIES

• Sorbet Group (South Africa)
• The Nail Spa (UAE)
• Regal Nails Salon & Spa (U.S.)
• Dashing Diva (U.S.)
• PROSE Nails (U.S.)
• MiniLuxe (U.S.)
• Paintbox (U.S.)
• Olive & June (U.S.)
• Beijing Jinwei Nail Co. Ltd (China)
• Shanghai Liujuan Manicure Co. Ltd (China)

KEY INDUSTRY DEVELOPMENT

August 2025: MiniLuxe is a Boston-based business, has been presented with the 2025 Best Manicure and Pedicure Services, Best of Boston award, by Boston Magazine. The firm is renowned as a clean beauty innovator, featuring highly skilled technicians and innovative methods, operating highly hygienic services, sustainability and partnering professionals within the beauty industry. The award recognises the local origins of MiniLuxe, its quality standards, and the growing success of its franchise.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

Manicure Service Market players are increasingly forming strategic partnerships with beauty brands and fashion influencers to boost visibility, attract new clientele, and enhance competitive positioning. These collaborations enable salons to launch exclusive nail care products, trend-driven designs, and eco-friendly solutions aligned with evolving consumer preferences. Influencer-led campaigns on platforms such as Instagram and TikTok provide authentic, engaging marketing that drives traffic and brand loyalty. Partnerships with established beauty brands also offer access to premium formulations, innovative tools, and co-branded events. By blending creative trendsetting with strategic alliances, manicure service providers can capture style-conscious audiences and secure long-term growth in a competitive industry.