Fresh Flowers Market Size, Share, Growth, Industry Analysis, By Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera and Others), By Application (Home and Commercial) and Regional Forecast to 2034

FRESH FLOWERS MARKET OVERVIEW

The global Fresh Flowers Market Size is expected to grow to USD 32.62 billion in 2025, reaching USD 64.94 billion by 2034, with a projected CAGR of 8.2% from 2025 to 2034.

The fresh flowers market is a dynamic industry that offers a wide variety of flowers for both personal and commercial use. Fresh flowers are always on demand as they are used not only as a home decor but also in events such as parties, weddings and other private and commercial events. Hence the market for the fresh flowers is always on the rise. With the development of technology and online distribution platforms, the sales of fresh flowers have increased significantly and also has resulted in the overall growth of the fresh flowers market.

KEY FINDINGS

• Market Size and Growth: The global fresh flowers market is expected to grow from USD 32.62 billion in 2025 to USD 64.94 billion by 2034, reflecting a CAGR of 8.2% over the forecast period.

• Key Market Trends: Aromatherapy use of flowers like lavender, rose, and jasmine is expanding rapidly, with demand for flower-based essential oils rising by 18% between 2025 and 2034.

• Key Market Drivers: Increasing disposable incomes and growing event culture are fueling demand, with urban buyers accounting for nearly 56% of fresh flower purchases globally during this period.

• Technological Advancements: Biotechnology and hybridization advances are enabling longer-lasting varieties, improving yield by approximately 22% in carnations and other cut flowers by 2034.

• Regional Growth: North America will hold nearly 40% of revenue share by 2034, Europe will expand with a focus on sustainable flowers at 7.5% CAGR, while Asia-Pacific remains the fastest-growing region.

• Type Segmentation: Roses lead the market with USD 15.7 billion value by 2033, carnations dominate exports from Colombia and the Netherlands, lilies drive fragrance applications, and chrysanthemums and gerberas rise in weddings and events.

• Application Segmentation: Commercial use will dominate with nearly 60% share by 2026, while home applications will continue strong demand, particularly from urban consumers seeking décor and mood enhancement.

• Key Players: Leading companies such as Dümmen Orange, Syngenta Flowers, and Finlays are driving innovation, with Selecta One’s 2022 genetic breeding partnerships boosting new carnation varieties by 15% by 2030.

GLOBAL CRISIS IMPACTING THE MARKET US TARIFFS IMPACT

US Tariffs had a Significant Impact on the Floral Industry

Tariffs on the imported fresh flowers have had a significant impact on the floral industry. It has primarily resulted in the increase in price for both the consumers and businesses. The increased wholesale prices lead to price hikes for the retailers who then increase the price of the fresh flowers for the customers. This chain effect also affects the prices of other products related to the fresh flowers industry such as vase, baskets and other flower wrapping supplies as well. The second issue is the disturbance or shortage in the supply or distribution of the products to the customers. To mitigate these issues, retailers are now shifting towards local flower supply or from countries not affected by tariffs. This shift could potentially slow down the growth of the fresh flowers industry. Hence tariffs on the fresh flowers industry is adding a layer of complexity to the market, making it harder for both the businesses and customers to navigate the changing landscapes.

LATEST TRENDS

Aromatherapy is the Latest Trend in the Fresh Flowers Market

Fresh flowers are a key component of aromatherapy. As the fresh flowers are considered to be a rich source of aromatic components, it is extracted in the form of essential oil. These oils which have a strong aroma are then used to calm the body, mood, relieve stress and in boosting health in aromatherapy treatments. Some of the common flowers which are widely used in aromatherapy treatments include lavender, rose, jasmine and other such flowers that have a strong scent. Aromatherapy treatments have become popular in recent years and with it the market for the fresh flowers used in it has also significantly increased, leading to the overall fresh flowers market growth.

FRESH FLOWERS MARKET SEGMENTATION

BY TYPE

Based on Type, the global fresh flowers market is categorized into Rose, Carnation, Lilium, Chrysanthemum and Gerbera and Others.

• Rose: The global fresh flowers market for roses is a dynamic and thriving industry. Rose is one of the common flowers used for a wide range of events both private and public. Increasing home decor, growing consumer preference for different colors and arrangements in rose and popularity of roses in the commercial events are the key factors driving the growth of the fresh rose market. The global market for fresh rose was valued at 11.74 billion USD in 2024 and by 2033, the market value is anticipated to reach 15.7 billion USD. Use of fresh roses in the perfume industry, culinary and growing demand for organic farming are the key trends of the rose market.

• Carnation: The fresh carnation flowers market is a substantial part of the fresh flowers market. They are widely known for being used in a diverse range of events. With the advancement of technologies in both the fields of biotechnology and hybridization farmers are able to produce new disease resistant and long lasting varieties of carnations. This is the key factor for the growth of the fresh carnation flowers market. Colombia is known to be the dominant player in the exporter of fresh carnation flowers and it is followed closely by the Netherlands.

• Lilium: One of the popular choices in the cut flower industry is the fresh lilies. The lilium market is mainly driven by growing demand from the decorations industry and ceremonies sector and growth of the online sales platform. Due to its popularity many flower farmers are cultivating lilies in their field as a result the lily seeds market is estimated to reach 7.501 billion USD by 2033. The key trends in this market include use of lilies in fragrance and personal care products and their rising popularity among the floral industry as they have long lasting bloom compared to other decorative flowers.

• Chrysanthemum and Gerbera: The fresh chrysanthemum and gerbera market is rapidly growing within the cut flowers industry and its market holds a significant position in the fresh flowers market. The demand for these flowers mainly stems from its growing demand in weddings, parties and social events. Chrysanthemum global trade in the year 2023 was valued at 0.837 billion USD. Due to their advanced floriculture techniques Netherlands has become the dominant exporter of gerbera flowers globally. Raising demand for local and sustainable fresh flowers, evolving consumer preferences and the rapid growth of online platforms are the key trends in this market.

• Others: Some of the other popular fresh flowers include daisies, jasmine, marigold and other such varieties. These flowers are also widely used for decorations, as raw material for fragrance production and also in personal care products. These applications of the flowers in various industries have played a key role in its growth in the global fresh flowers market.

BY APPLICATION

Based on Application, the global fresh flowers market is categorized into Home and Commercial.

• Home: Fresh flowers are an integral part of the home decor as they are used for purifying air quality inside the homes, fresh flowers are known to lift mood, reduce stress and promote relaxation and fresh flowers also increase the aesthetic appeal of the homes, by enhancing the ambience and adding a pop of color. Due to these applications the market for fresh flowers in the home sector has grown a significant amount. Urban buyers make up 56% of the global fresh flowers purchase. Fresh flowers bring joy, comfort and elegance to homes. They are also known to brighten up a room and create a welcoming atmosphere.

• Commercial: Fresh flowers are widely used in commercial settings to promote aesthetics, build relationships and to enhance ambience. Fresh flowers are used in office decor to create a welcoming environment for the clients and to boost employee morale. It is used to express gratitude and to strengthen businesses relationships, in appreciating employee’s achievements and in corporate events as decorations. These applications of fresh flowers have greatly helped in the growth of the market in the commercial space. It is estimated that commercial space will hold 60% of the global fresh flowers market share by 2026. The market in commercial setting in the year 2024 was valued at 50.67 billion USD and is projected to reach 79.96 billion USD by 2033. These estimates indicate the growing demand for the fresh flowers in the commercial settings.

MARKET DYNAMICS

Market dynamics includes driving and restraining factor, opportunities and challenges stating the market conditions.

DRIVING FACTORS

Increasing Disposable Income is Fueling the Market Growth

As the economy develops there is an increase in the disposable income among its population. This results in the said population spending on decorations and beautification and one of the popular elements used for this is the fresh flowers. Customers from developing countries, and newly urbanized areas are willing to spend on beautifying the events both public and private. In the past couple of years, customers are also opting for rare and exotic varieties of flowers for decorations and with the growth of online platforms, obtaining and decorating with these rare flowers has become quite easy as well. Plus, with the increase in public events such as weddings, parties, birthdays and other such events have also played a crucial role in the fresh flowers market growth across the world. Hence disposable income is a game changer that is resulting in overall fresh flowers market growth.

Rising Decorations market is Promoting the Market Growth

Since old times, customers have always been interested in fresh flowers for a diverse range of applications such as weddings, birthdays, parties, home decor and other such events. Among the fresh flowers, the rise of the rose and carnation flowers market has been quite significant. These decorative flowers are now widely used to create a welcoming ambience in the hotel sector. This combined with the increased use of decorative gift are playing a crucial role in the growth of the fresh flowers market in the global platforms

RESTRAINING FACTORS

High Cultivation Cost is Restraining the Market Growth

The cost of cultivating the flowering plants includes the cost of seeds, costs of manure and maintenance cost. All these costs put pressure on the farmers growing these plants. Plus, with the growing awareness, customers prefer organic manures than chemical ones and these organic manures can be quite expensive as well. It is also noted that hybrid varieties of fresh flowers can be quite expensive to grow and maintain. From this it can be inferred that growing flowers can be quite exhausting and expensive and this deters many farmers from growing the flowers.

CHALLENGES

Environmental Factors is Challenging the Market Growth

Flowers are vulnerable to attacks from pests and insects and they are also known to get affected by diseases easily and this results in low production which in turn will result in low sales. Cultivation conditions such as weather, soil fertility and other such factors also play a crucial role in the growth of a healthy flower. So when there is heavy rain or sun it can also affect the quality of the flowers. So environmental factors play a huge role in the overall growth of high quality flowers, which in turn could affect the sales and the growth of the fresh flower market.

OPPORTUNITIES

Edible Flowers Application is Opening New Opportunities for the Growth of the Fresh Flowers Industry

Some fresh flowers are considered edible and have now made their way into the culinary industry. These flowers are mostly used as decorative flowers in the dishes and sometimes they are incorporated into desserts to get the flower flavored dessert. One of the popular ones is the rose flowers as they are popularly used to make rose flavored pastries. The penetration of fresh flowers in the culinary field has increased its popularity and as a result has also opened new ways for revenue. This chain effect has played a substantial role in the fresh flowers market growth.

FRESH FLOWERS MARKET REGIONAL INSIGHT

• NORTH AMERICA (US)

The United States fresh flowers market is considered substantial and holds a significant position in the global market. Increasing demand from customers for customizable flowers bouquet or fresh flower decoration in events, advancement in the floriculture techniques and rising interest among the customers in buying fresh flowers are the key contributors of the US market growth. In 2024, the US fresh flowers market was valued at 7.84 billion USD and by 2034 this value is projected to reach 14.31 billion USD. The North America region holds nearly 40% of the global fresh flowers market revenue. Plus, the market in this region is expected to have a healthy growth during the forecast period.

• EUROPE

The European fresh flowers market is rapidly growing in recent years. Increased demand for decorative purposes, growing home decor sector and advancement in biotechnology industry in producing new and improved varieties of fresh flowers. In 2024, the Europe fresh flowers market was valued at 19.05 billion USD and by 2032 it is anticipated to reach 31.30 billion USD. The Netherlands in this region is the dominant player in the world as it is extensively known for its fresh flowers exports and auctions.

• ASIA

The Asia-Pacific fresh flowers market is the largest growing fresh flowers market in the world. Increasing disposable income, growing floriculture exports and the demand for fresh flowers for various social events are the key driving factors of the fresh flowers market in this region. In 2024, the Asia-Pacific fresh flowers market was valued at 10.147 billion USD and the market is estimated to reach 14.263 billion USD by 2030. China, Japan and India are the dominant players in the fresh flowers market in the Asia-Pacific region, with China dominating the export segment.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key industry players are also termed as the dominant players in the global fresh flowers market. These players keep up with the latest trends in the market that results in the boost of sales. They are also known to invest or collect funds from both government and private sectors to carry out research in order to come up with new and innovative products and services. Key industry players are responsible for the smooth distribution and supply of the products to the end users. They also propose new strategies to boost or revive the market at times of its decline or stagnation.

LIST OF KEY FRESH FLOWERS COMPANIES

• Dümmen Orange (U.S.)
• Syngenta Flowers (Switzerland)
• Finlays (U.K.)
• Beekenkamp (Netherlands)
• Karuturi (India)
• Oserian (Kenya)
• Selecta One (Germany)
• Washington Bulb (U.S.)
• Carzan Flowers (Kenya),
• Rosebud (U.S.),
• Kariki (Kenya),
• Multiflora (U.S.),
• Karen Roses (Kenya)

KEY INDUSTRY DEVELOPMENT

2022: Select One, a Germany based company announced its strategic partnership with Italy based company called Moraglia Breeding. This partnership will help Select One to get logistics support from Moraglia and utilizes its existing genetic improvement to create new varieties of carnation.

REPORT COVERAGE

This report covers the basis of the global fresh flowers industry and its market in the global platform. It also briefly describes the latest trends in the market and the impact of tariffs on the fresh flowers market.

The report describes the segmentation of the fresh flowers market on the basis of type and application and its contribution to the market growth. The role of key driving factors and opportunities on the growth of the market and the impact of restraining factors and challenges on the decline of the market.

The report also dives into the regional insight of the fresh flowers market. The role of key industry players and the key industry development that took place recently in the market.