Donuts Market Size, Share, Growth, Industry Analysis, By Type (Glazed Donuts, Filled Donuts, Cake Donuts, Vegan Donuts and Gluten-Free Donuts), By Application (Bakeries, Cafes, Supermarkets, E-commerce Platforms, Fast Food Chains, Snack Lovers) and Regional Forecast to 2033.

DONUTS MARKET OVERVIEW

The Global Donuts Market size was valued at USD 1.53 billion in 2025 and is expected to reach USD 2.35 billion in 2033, reflecting a Compound Annual Growth Rate (CAGR) of 5.51% during the forecast period.

Donuts are a beloved pastry treat that is enjoyed by people of all age groups across the world. This pastry has a long standing cultural influence and for that it even has a day associated with it called the National Donuts Day. Due to its popularity now this pastry is available in different flavors and toppings to attract the changing customer preferences. Rapid expansion of fast services, rising disposable income and social media influence are the key factors driving this market growth in the last couple of years.

LATEST TRENDS

Donut Sandwich is the Latest Trend in the Donut Industry

One of the recent creative approaches to the donut industry is the donut sandwich which uses donut buns for making the sandwiches. Just like the normal donuts, the sandwich donuts can also be customized according to the customer preferences. Since these donuts serve both sweet and savory flavors they are best served as breakfast or as snacks in the fast paced world. Due to their popularity as a breakfast, the sandwich donuts have played a key role in the growth of the donuts market on the global platforms.

GLOBAL CRISIS IMPACTING THE DONUTS MARKETUS TARIFFS IMPACT

Raw Materials Might Face US Tariffs Resulting in Delay or Shortage in The Supply of Raw Materials

Although the donuts market is not directly affected by the tariffs, the raw materials such as sugar, flour and other such ingredients might face tariffs which could result in delay or shortage in the supply of raw materials, this severely affects the donuts market growth across the globe. Increased price of raw materials will ultimately lead to increase in the price of the donuts and this ripple effect can potentially affect the growth of the donuts market especially among the middle and lower middle customers who already live on tight budgets. Hence from this it is made clear that although the donuts market is not directly affected by the tariffs it can still have negative impacts on the donuts market.

DONUTS MARKET SEGMENTATION

BY TYPE

Based on Type, the market is categorized into Glazed Donuts, Filled Donuts, Cake Donuts, Vegan Donuts and Gluten-Free Donuts.

• Glazed Donuts: This is a classical variety of donut that has captured people's hearts since ages. These donuts are characterized by their thin coating of sugar water, maple syrup or sometimes vanilla. These donuts are made up of yeast- raised dough that gives them a light and airy texture. Due to their popularity the glazed donuts held 45% of the donuts market shares in the year 2022. Glazed donuts are timeless treats that satisfy the sweet cravings of the donut lovers.

• Filled Donuts: Donuts that have a sweet or savory filling inside them and that offer a delightful surprise to the consumers are termed as filled donuts. This adds an extra layer of flavor and is a welcome surprise compared to traditional donuts. The convenience of donuts as a grab-to-go food and growing demand for new and innovative donut fillings are greatly fueling the growth of the filled donuts.

• Cake Donuts: As the name suggests, these donuts are made from cake batter resulting in moister textured donuts compared to the donuts made from yeast-raised dough. The popularity of cake donuts arises due to its moist and soft texture. The cake donuts are often associated with seasonal flavors. The cake donuts segment dominated the market with nearly having 45% of the donuts market shares in 2023. The demand for cake donuts arises from its dense texture and rich & wide range of flavors appealing to donuts enthusiasts.

• Vegan Donuts: These are plant based donuts that do not staple donuts ingredients such as eggs, milk and honey which are derived from animal sources. Hence these are made up of plant based milk and natural sweeteners. The vegan donuts market was valued at 0.120 billion USD in 2023 and is anticipated to reach 0.273 billion USD by 2033. The increasing popularity of vegan diets and rising health concerns are the key driving factors of the vegan donuts market. Currently the US holds the dominant position in the global vegan donuts market. Vegan donuts offer a delicious and compassionate alternative to traditional donuts.

• Gluten-Free Donuts: These donuts are made without the gluten as the name suggests, which is a protein found in wheat, barley and rye. These donuts are specifically made for customers who have celiac diseases, have gluten intolerance or even for health conscious customers. The market for gluten-free donuts is poised for a continued growth driven by customer’s preferences for a healthier diet and the demand for inclusive food options.

BY APPLICATION

Based on Application, the global donuts market is categorized into Bakeries, Cafes, Supermarkets, E-commerce Platforms, Fast Food Chains and Snack Lovers.

• Bakeries: Donuts are an integral part of the bakeries that offer a delicious treat to the customers while focusing on quality, freshness and wide range of varieties. Hence the market for donuts in bakeries is a growing segment driven by the demand for sweet and indulgent treats. The North America region dominates the donuts market in bakeries due to their rising demand for easy and quick breakfast options and increasing demand for unique donut flavors. As a result, the donut market is projected to have continuous growth within the bakery industries.

• Cafes: Donuts are the perfect pair for coffees and other such hot beverages. Hence it has become a crucial part in most of the cafes across the world. Due to its demand many cafes have now started selling fresh gourmet donuts with unique flavors along with the beverages. Increasing demand for on-the-go snacking and growing gourmet and artisanal donuts is fueling the donuts market growth within the cafes sector.

• Supermarket: The pastry section in the supermarket plays an important role in the sales of donuts. Supermarkets typically have packed donuts for the customers to grab and go. Some large supermarkets even have in-store bakeries that sell fresh donuts. Since the supermarkets are widely available, it makes the access of donuts quite easy to the customers. The sales of donuts in the supermarket is fueled by the convenient and accessible option for the customers to enjoy their favorite sweet treats.

• E-commerce Platforms: The e-commerce platforms allow the customers to purchase their desired flavors of donuts and have them delivered to their doorsteps. This convenience in ordering from the comfort of their homes is the key factor in the rapid growth of the donut sales in the e-commerce platforms. E-commerce platforms can reach a wide range of audiences compared to physical stores and they allow the customers to review and compare the price of the products before purchasing. Increasing popularity of food delivery and digitalization are the key factors that are helping in the donuts sales through e-commerce platforms.

• Fast Food Chains: Donuts are a popular fast food option that are usually consumed as breakfast and since donuts are also affordably priced they have become a popular food among the fast food chains. Fast food chains offer consistent quality across its branches and since it is usually present in high traffic areas it helps with significant sales of the donuts resulting in considerable market growth.

• Snack Lovers: For people who love sweet snacks, the donuts might be their beloved go-to snack. Donuts come in a wide range of flavors and sizes making them a perfect choice to satisfy sweet cravings for the customers. Increasing demand for premium and healthy donut options and rising e-commerce platforms with its home delivery options are the key factors fueling its growth among the snack lovers.

MARKET DYNAMICS

Market dynamics includes driving and restraining factor, opportunities and challenges stating the market conditions.

DRIVING FACTORS

Affordable Price of Donuts is Fueling the Market Growth

Donuts are considered an affordable pastry that are widely consumed as a breakfast meal by many working individuals across the world. Due to this popularity, diverse flavors of donuts with affordable pricing have popped up in the last couple of years to satisfy not only the hunger but also the preferences of the customers. Hence affordability is a key factor that is playing a huge role in the growth of the donuts market in the global platforms.

Influence of Social Media is Driving the Market Growth

The rise of social media is allowing customers to get a glimpse of assorted varieties of donut options along with their pricing. Plus, food influencers are introducing new and unique varieties of donuts to the customers through their social media platforms such as Instagram, Tick tock and YouTube. These exposure is playing a crucial role in the donuts reaching a wider range of audiences and donut lovers. This in turn results in the significant growth of the donuts market across the world.

RESTRAINING FACTORS

Health Concerns Factor is Restraining the Market Growth

Donuts that are made using the traditional ingredients and methods are often considered as unhealthy as they contain high amounts of sugar and fat. Adding to the fact that the gluten present in the flour can cause health issues to customers suffering from celiac diseases and those suffering from gluten intolerance. Donuts due to its high fat content cannot be consumed by health conscious customers as well. This creates a barrier that stops the significant sales and in turn the donuts market growth.

CHALLENGES

Fluctuating Price of Raw Materials is Challenging the Market Growth

The raw materials needed for making the donuts such as sugar, flour and oil suffer from price fluctuation throughout the year and with the implementation of tariffs, their market has become quite unsteady. As fluctuations in the cost of the donuts manufacturing will ultimately affect the production cost and in the end might affect the profit margins for the companies as well. Therefore, the fluctuations not only affect the production but also the supply and demand of the donuts. Hence fluctuating price is a key factor challenging the market growth.

OPPORTUNITIES

Healthier Option Factor is Opening New Avenues for the Market Growth

Due to rapid demand for healthier food options from pastry chefs, and fast food chains has resulted in the development of vegan and gluten free donuts. These donuts are rising in popularity in the last few years. These donuts are not only affordable but also now available in a wide range of flavors to meet the customer's growing preference. These healthier options are creating a new avenue stream for the growth of the donuts mark.

DONUTS MARKET REGIONAL INSIGHT

• NORTH AMERICA (US)

The United States donuts market is the largest in the world and is poised for continuous growth in the coming years as well. This growth is driven by customers' demand for healthier donuts options and the rising diverse flavors of the donuts. In 2024, the donut market was valued at 8.8 billion USD and is projected to have an upward trajectory with a CAGR of 3.5% during the Forecast period.

• EUROPE

In the Europe region, the donuts market has seen significant growth in the last few years. The growth in this region is fueled by rapidly growing bakeries and cafes and new innovations and flavors in the donut fillings to match customer’s preferences. Although Germany is the largest player in the Europe region. Spain is showing fastest growth in the donuts market as well. Plus, the Europe donuts market is projected to reach 4.96 billion USD.

• ASIA

The Asia-Pacific region for the donuts market has seen substantial growth in the last few years. The growth in this region is fueled by rapid urbanization and rising disposable income among the current populations. China is the largest player and holds the largest donuts market share in this region. This is then followed by India and Japan. The fusion of local flavors in the donuts is also playing a key role in the donuts market growth in this region.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

The key industry players are often termed as the dominant player in the global donuts market. They keep up with the trends in the industry that resulted in the boost of sales and sometimes they even come up with new trends to boost the sales. Key players invest constantly in the research and development to produce new and innovative flavors that can help with market growth. These dominant players are responsible for the smooth supply and distribution of the products to the end users. They even come up with new strategies to boost sales during times of market stagnation or decline. Hence key players are considered as the integral part of the donuts industry.

LIST OF KEY DONUTS COMPANIES

• Dunkin Donut (U.S.)

• Krispy Kreme (U.S.)

• Tim Hortons (Canada)

• Mister Donut (Japan)

• Shipley Do-Nuts (U.S.)

• Co Donuts (Indonesia)

• Einstein Bros. Bagels (U.S.)

• The Donut Pub (U.S.)

• LaMar's Donuts (U.S.)

KEY INDUSTRY DEVELOPMENT

May 2024: Krispy Kreme, an US based donuts company partnered with Dolly Parton, an American based singer and songwriter to launch “Dolly Southern Sweet Doughnut Collection”. This collection had two varieties of donuts namely Dolly Dazzler Doughnut and Peachy Keen Cobbler Doughnut.

REPORT COVERAGE

This report covers the basis of the donut industries and its market in the global platforms. It briefly explains the latest trends in the market and the impact of tariffs on the donuts market growth.

The report also dives into the segmentation of the donuts market on the basis of type and application and its contribution to the donuts market growth. The role of driving factors and opportunities in the growth of the market and the impact of restraining factors and challenges in the decline of the donuts market.

Lastly the report also covers the regional insight of the donuts market. The role of key industry players and the key industry development that took place recently in the industry.