Dental Rinses Market Size, Share, Growth, and Industry Analysis, By Type (cosmetic & therapeutic), By Application (toothbrush, mouthwash & more) and Regional Forecast to 2033

DENTAL RINSES MARKET REPORT OVERVIEW

The global Dental Rinses Market is poised for significant growth, starting at USD 3.4 billion in 2024, rising to USD 3.5 billion in 2025, and projected to reach USD 4.3 billion by 2033, with a CAGR of 3.1% from 2025 to 2033.

Dental rinse has become quite popular with the rise in awareness about the idea of oral hygiene. This market is a network of all dental care products, ranging from toothpaste to mouthwash and floss, excluding products like electric toothbrushes and health services.

With people becoming more and more conscious about health over the past few years, dental hygiene is a very important part of it, and hence, this market has been growing quite popular. People consume a variety of foods, tobacco, and high-sugared items, which has made dental rinse products in demand to take proper care of it. However, with the rise in cases of dental disorders and the rise in the per capita income of those who can afford personal hygiene products, this market seems to have experienced growth over the years.

Key Findungs

• Market Size and Growth:  The Dental Rinses Market is projected to grow from USD 3.5 billion in 2025 to USD 4.3 billion by 2033, reflecting a CAGR of 3.1% during the forecast period.

• Key Market Trends: A professional care shift is influencing 31% of new therapeutic rinse purchases in 2025, driven by growing awareness of oral hygiene and dentist-recommended formulations.

• Key Market Drivers: Periodontal disease management and increased fluoride adoption are driving 36% of dental rinse usage growth, particularly in urban and health-conscious populations.

• Technological Advancements: Formulations with chlorhexidine gluconate and alcohol-free antiseptics have enhanced efficacy and consumer acceptance, contributing to a 27% rise in therapeutic rinse demand.

• Regional Growth: North America dominates the market with a 39% share in 2025, led by innovation, strong dental product adoption, and high per capita healthcare spending.

• Type Segmentation: Therapeutic dental rinses lead with a 58% market share in 2025, fueled by dentist prescriptions and their effectiveness in treating gingivitis and plaque control.

• Application Segmentation: Household use holds the highest share at 62% in 2025, due to rising DIY dental care trends and greater accessibility to OTC oral care products.

• Key Players: Colgate-Palmolive leads the global dental rinses market with a 22% market share in 2025, supported by strong branding, global distribution, and innovation in fluoride-based rinses.

COVID-19 Impact

Market Growth Restrained Due To Closure of Courses Of Dental Surgeries Owing To Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic led to the closure of many dental practitioners and dental surgeries, except for emergency surgeries. At that point, the doctors started recommending the practice of at-home dental care, which led to the rise in the use of mouthwash. In cases of therapeutic operations, many doctors/dentists started advising mouth rinses using solutions based on hydrogen peroxide and chlorhexidine. In vitro, research has demonstrated that hydrogen peroxide and chlorhexidine solutions work better together than either one alone to stop the spread of SARS-CoV-2. During COVID-19, there was a spike in the need for dental care; nevertheless, state-by-state and worldwide travel restrictions have presented difficulties for industry participants. Additionally, a large number of regional businesses in the oral care industry have maintained their ability to meet demand in the event of a disruption.

LATEST TRENDS

"Shift In The Way Consumers Perceive Dental Care Leading To Growth In The Market"

The surge in awareness about dental hygiene led to more demand for dental rinse products, resulting in growth in the market. Due to the fact that dentists prescribe different dental rinse products based on the oral pathological condition being treated, mouthwash use is indirectly encouraged by the recent trend towards the use of professional dental care services. Because of this growing need for therapeutic mouthwash and growing customer preference for professional dental hygiene services, the worldwide mouthwash market is growing.

DENTAL RINSES MARKET SEGMENTATION

By Type

Based on type the market can be categorized into cosmetic and therapeutic

• Cosmetic: The cosmetic segment in the global market refers to the tools that enhance the appearance and smile of an individual. These include braces, bridges, veers, onlays, equipment, and many more.
• Therapeutic: In the context of the global market, the therapeutic segment refers to the treatment of dental disorders or illnesses. This involves the treatment of soft tissues by using soft tissue lasers.

By Application

Based on application the market can be categorized into Household, Hospital & Dental Clinic

• Household: In households, many at-home dental care could be utilized, for instance, the use of dental floss, mouthwash, toothpaste, and many more. They can be used to take proper care of dental hygiene at an affordable cost.
• Hospital & dental clinics: In hospitals and dental clinics, proper treatments are carried out in case of dental disorders or illnesses.

DRIVING FACTORS

"Increase usage of Mouthwash Due To Periodontal Issues To Propel Market Growth"

One of the key driving factors in the dental rinses market growth. With the increase in periodontal diseases, the urge to have oral care has also increased over time. Oral diseases cause a major health problem or a burden for individuals and therefore individuals are shifting to more at-home remedies or dental products to avoid being infected. Mouthwash has become a leading product that everyone has started using. Antibacterial mouthwash has become quite popular among people and has led to an increase in its usage. Mouthwash and therapeutic oral rinses include fluoride, an element that strengthens teeth and prevents decay. More fluoride-containing anti-cavity rinses are available over-the-counter and by prescription.

Therapeutic rinses have been shown to reduce and suppress bacterial plaque and gingivitis, two types of gum disease (periodontal disease). Several of these rinses, which are available only with a prescription, contain the most effective anti-plaque drug found to date—chlorhexidine gluconate. They could have an unpleasant flavour or leave you with a poor aftertaste. These solutions almost invariably require alcohol, however, that may not always be the case. They are suggested for usage of no more than six months.

"Awareness of Dental Oral Hygiene Leading To Drive the Market Growth"

Hygiene has always been an important factor, but with the onset of the pandemic, awareness about hygiene, especially dental hygiene has also increased over time. With better knowledge, people have started to make better choices and their commitment to proper dental hygiene post covid have led to a rapid insurgence of dental products. With people emphasizing their overall well-being, dental health and hygiene have become an important step in the growth of the dental rinse market.

The rapid demand for at-home dental products and tools has also increased. The usage of items like teeth whitening, mouthwash, dental floss, mouth freshener sprays, and many more has led to proper and rapid growth in the market.

RESTRAINING FACTOR

"Side-Effects Of The Dental Rinse Products To Hamper The Market Growth"

Dental rinse products like mouthwash may have become popular over the years, however, excessive use of it might result in more harm than benefit the people. Some mouthwash, for instance, has alcohol present in it, which can be a contributing factor to mouth cancer. Lack of proper knowledge, or without doctor consultancy, might result in more harm than good.

Over usage of dental products like over-brushing, lack of proper use of mouthwash, low-quality teeth whitening products, and using harsh surface toothbrushes can result in dental illnesses or disorders. There must be proper knowledge of what kind of products will be suitable on whom to avoid the harmful side effects of dental rinse products.

DENTAL RINSES MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America to Dominate the Market Due to Favorable Innovations"

North America has emerged as the most dominant region in the dental rinses market share due to the high rate of consumption of dental care products. The regional market participants are continually introducing state-of-the-art dental care products in an attempt to capture a significant share of the industry. Additionally, a sizable portion of the local market will encourage the industry's growth throughout the forecast period. Significant investments in smart grid projects have put North America at the forefront of modernization. North America is a prominent participant in the global dental rinse industry, leading the way in ecologically responsible, technologically innovative, and efficient dental rinse practices.

KEY INDUSTRY PLAYERS

"Key Players Transforming the Dental Rinse Landscape through Innovation and Global Strategy"

Major industry players are pivotal in shaping the dental rinses market, driving change through a dual strategy of continuous innovation and a well-thought-out global presence. By consistently introducing inventive solutions and staying at the forefront of technological progress, these key players redefine the industry's standards. Simultaneously, their expansive global reach enables effective market penetration, addressing diverse needs across borders. The seamless blend of groundbreaking innovation and a strategic international footprint positions these players as not only market leaders but also as architects of transformative shifts within the dynamic domain of the dental rinse market.

List of Market Players Profiled

• Colgate-Palmolive (U.S.)
• The Procter & Gamble Company (U.S.)
• GSK plc (U.K.)
• Johnson & Johnson (U.S.)
• Yunnan Baiyao Group Co., Ltd. (China)
• Lion Corporation (Japan)
• Unilever plc (U.K.)

INDUSTRIAL DEVELOPMENT

2022: According to UNILEVER Research & laboratories, they have spent millions of dollars on R&D and has been consistent on finding sustainable means over the years in order to gain the trust of their customers and providing the best solutions.

Himalayan Pharmaceuticals: The first herbal brand to introduce alcohol-free mouthwashes.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.