Carpet Market

CARPET MARKET OVERVIEW

The global carpet market size was USD 627.16 million in 2024 and is projected to touch USD 1096.94 million by 2034, exhibiting a CAGR of 5.75% during the forecast period.

Carpet market in the world is moving forward and expanding, as the demand from residential, commercial and hospitality segment are on steady rise. Urbanization and rampant infrastructure development, primarily in emerging economies are a major driver for more homes, offices and hotels hence the carpet consumption is increasing. Whether homeowners or developers, there is a growing demand for comfort, acoustic insulation and visuals that carpets provide and opt for carpets as a preferred flooring solution. Also burgeoning disposable income and know-how promotion of design fashions are paving way for the consumers to invest in superior tailored carpet solutions that would dwell aesthetic.

Manufacturers are also introducing new, not only in design but also surface and sustainable aspect in accordance to the changing consumer requirements. Eco-friendly carpets made out of recycled and biodegradable materials are becoming increasingly popular in the ecofriendly markets. All planned smart carpets that utilise sensor-based technologies are heading towards functional high-tech for healthcare, security and smart homes applications. The buying experience, especially online, is also bifurcating with wide-ranging product catalogues, virtual previews and frugality in delivery. With these shifts, the carpet market is becoming more diversified, tech-driven, and aligned with global sustainability goals.

COVID-19 IMPACT  

"Carpet Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 pandemic affected the carpet market severely due to supply chain instability and former consumer demand patterns. Lockdowns and bans caused manufacturing facilities and on-ground construction to be closed for some time thus reduction in production and installation delays. Even further, the hospitality and commercial sectors, big carpet eaters saw pretty hard times with vacancy rates taking a nosedive due to foot traffic decreasing. The pandemic also ratcheted consumer spending toward necessity goods, as opposed to home improvements like carpets. Post the pandemic though, some refuges of residential demand recovery gained pace due to people spending more time in their homes as DIY home renovation and flooring resurfacing boomed to beat the square. Post-corona market had started getting back on post, with the impetus of renewed construction activity and increasing demand for indoor comfort & aesthetics.

LATEST TREND

"Rise of Sustainable and Recycled Carpet Solutions to Drive Market Growth"

One of the main issues in carpeting industry is to increase both the demand and acceptability of sustainable eco-friendly carpets. Consumer consciousness of the environmental causes rising, there is a great need for carpets with recycled content such as nylon extracted from reclaimed fishing nets, PET plastics, natural fibres such as wool and jute. Consumer preference and stringent environmental norms are the drivers here that are driving manufacturers to go for sustainable production methods. Today many companies are starting off with low-VOC adhesives, energy efficient manufacturing and biodegradable fibres instead of VOC emitting materials. Moreover, modular carpet tiles made from renewable sources have become increasingly on the market and are being used to an extent for both residential as commercial interiors. These modular designs easily adaptable for installation, save wastage and also facilitates the replacement of a single tile instead of the whole carpet due to wear and tear. Today, among the top factors driving customers to select products are sustainability certifications and cradle-to-cradle manufacturing models. With this trend continuing the demand for eco-friendly carpeting is not going to be one of the niche markets but the future standard allowing companies to adapt their product and see environmentally accelerated progression as well not only because other interests are engaging right now but also around thin edge pricing.

CARPET MARKET SEGMENTATION

By Product Type

Based on product type, the global market can be categorized into corded carpet cleaner and cordless carpet cleaner

• Corded Carpet Cleaner: Corded Carpet Cleaner: Still a Big Fan, Corded carpet cleaners are well loved and used for large jobs where a stable power supply is needed. They are generally more powerful and designed for larger areas, no battery changes between cleaning sessions and they offer a continuous work without stopping. Usually, these cleaners are preferred for commercial or industrial applications where sustained performance is required.

• Cordless Carpet Cleaner: Comfort snipers are the cordless carpet cleaner boom buy portability and practicality. Consumers appetite for compact, to use household products will drive these into small areas or for spot cleaning. Improvements to battery technology have greatly improved runtime and suction of this model making it a popular choice for residential use.

By Product Application

Based on product application, the global market can be categorized into online retail and offline retail

• Online Retail: Online retail carpet cleaner segment has seen a positive shift with the contributions of e-commerce platforms and changing consumer buying patterns. With shoppers looking to get the best products online, they will also seek more detailed product reviews and comparisons if they can. Discounts, free shipping and return hassle free has further helped this trend.

• Offline Retail: Although online shopping has exploded, offline retail still carries a much larger share in carpet cleaner market. The consumers tend to go to actual stores, experience and touch the products before buying. If the regions do not have any or very limited internet access, offline retail is the new normal for customers who want to buy and get their hands on a product immediately.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                         

DRIVING FACTORS

"Increasing Demand for Convenience and Time-Saving Solutions to Boost the Market"

With the increasing need of quick and time saving cleaning options, carpet market growth’s main catalyst has been the demand towards easier and quicker to clean outlet. As lifestyles get busier and driven by people, it is more likely they will look for solutions that have usage and efficiency built into them. Cordless carpet cleaners Specifically provide better portability as well, which is nice when one is an apartment dweller or just doesn’t want to deal with being tethered to outlets. These cleaners are sought after because they provide the freedom to clean the house as usual, from all over the house including up on the stairs, desks and furniture upholstery, even hard-to-reach corners without having to worry about cords. Aside from that, as the general public become more aware of hygiene and cleanliness of a home the increased need for high-performance cleaning tools will remain on-the-rise. Now cordless ones too, mostly with good battery power are in high demand. This is a sign of the broader consumer move to convenience products that saves time but not compromise, which makes all people from total household owners take part in carpet market growth.

"Growth in E-Commerce and Online Retail Shopping to Expand the Market"

The rapid expansion and increase in e-commerce as well as online retail is an important factor for the carpet market growth. With the rise in internet penetration and digital literacy across the globe, more and more consumers are resorting to online retail for buying their regular products—the carpet cleaners. E-commerce websites provide the ability to view large(er) number of products from multiple brands with optimum prices, along with reading customer reviews and getting detailed product information. This change in consumer consumption patterns have opened new dimensions to the bellwether market, with more people preferring to shop over sight than sitting at a physical store. Offering home delivery makes it easier for the users to purchase products that he doesn’t have to go out of place. Further, the internet has seen more and more specialty online retailers and marketplaces which bode well in finding craft, obscure or unique carpet cleaning solutions that may be hard to get in your local stores. As both online shopping grows along with the availability of affordable prices, free shipping and return without hassle will definitely push carpet cleaning product market to have a boom, and this factor will remain influencing the carpet market development.

RESTRAINING FACTOR

"High Initial Cost of Advanced Models to Potentially Impede Market Growth"

Advanced models with high horsepower suction, cordless functionality and advanced filtration systems are expensive often acting as restraints to carpet market growth. Although these high-class solutions improved greatly in terms of the performance and conveniences, they offer the upfront price has prevented consumers from adopting these new products especially in markets that are price sensitive. To save money or time, many potential buyers may be looking more favorably at the ordinary, low-cost options. They will do an adequate turnover and meet the basic cleaning requirements but not offer the same efficiency as high-end carpet cleaners. This means that even though premium carpet cleaners demand is on an upward cycle, the stiff price puts off many and the primary reason is that in developing economies consumers' disposable income is often limited. The consumer perception is also influenced by this cost related concern which results into some taking a manual approach or relying on professional cleaning services that in turn, bite at the heels of market growth of advanced carpet cleaning technology.

OPPORTUNITY

"Rising Demand for Sustainable and Eco-friendly Cleaning Products To Create Opportunity for the Product in the Market"

Describing its growth in carpet market demand for sustainable, eco-friendly cleaning product the high thrill business opportunity. The rising environmental consciousness will ensure high demand for super high performance but green products. Environment friendly carpet cleaners that contain non-toxic biodegradable cleaning agents will be demanded by the green consumers. Thus this trend being driven by the decreasing use of the conventional chemical cleaning products that are toxic in health and to environment. Companies that build sustainability into their product design, for example by including rechargeable batteries as standard in cordless versions or the use of recycled materials for inexpensively made consumer goods are well positioned to benefit from a growing market. On the other hand, an important potential is also innovation in energy-efficient carpet cleaners that are able to decrease energy use to attract a broader spectrum of green consumers. Certainly, as sustainability gains prominence among more and more shoppers may the demand for these products rise enabling an opportunity for manufacturers to reach out to a value driven market.

CHALLENGE

"Technological Advancements and Integration Costs Could Be a Potential Challenge for Consumers"

The biggest hurdle that will hike up the carpet market bar of growth would be the high technological advancements in cleaning product developments and ramification costs. Consumers increasingly demand smart and better products, so carpet cleaner manufacturers are implementing advanced features like AI, Automation and IoT connectivity to fulfill these needs of customers. But they are expensive to build, and the developer usually passes that cost on. This combining of technologies not only increases the out-of-pocket expense of a product, but implies constant investment in the R&D process. Smaller and mid-sized businesses simply do not have the capital to catch up with such a technological shift so that their competitive space in the market is reduced. On the flip side, this means consumers are going to have to be trained to operate these new high-tech devices too which could turn off some potential customers who stick with more conventional models. An increasing imperative for businesses to get the balance right between innovation and affordability, simplicity of use (particularly in cost sensitive markets where non-technical carpet cleaning products still dominate).

CARPET MARKET REGIONAL INSIGHTS

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•        North America

The United States carpet market is driven heavily on account of a growing interest towards architecture and home décor, customers own carpet cleaners in order to maintain cleanliness of homes and property. Also, high-end models are driven by the increased disposable income and the push towards luxury, automated cleaning machines. Apart from that, there exists few e-commerce platforms in North America which sell multiple carpet cleaning products for greater consumer access too. Also, as the world increasingly focuses on health and hygiene particularly given the COVID-19 pandemic, there is buy demand for best performing higher performing carpet cleaning items. The U.S is still a big market in North America and most of the top U.S. based manufacturers and retailers have their headquarters there.

•       Europe

Europe's carpet cleaning market share keeps growing, especially in nations such as the UK, Germany, and France, fueled by heightened awareness of hygiene and health. Customers are demanding eco-friendly and sustainable carpet cleaners as part of the increasing green awareness in the region. The movement towards energy-saving appliances and use of cordless varieties is present, with consumers in Europe keenly interested in value-added features and eco-friendly alternatives. Also, the surge in demand for online shopping channels across Europe, particularly post-pandemic, has been crucial to increasing market coverage and reach. The market is further boosted by government policies promoting energy efficiency, which is favorably contributing to the uptake of eco-friendly cleaning technologies.

•         Asia

Europe's carpet cleaning market share keeps growing, especially in nations such as the UK, Germany, and France, fueled by heightened awareness of hygiene and health. Customers are demanding eco-friendly and sustainable carpet cleaners as part of the increasing green awareness in the region. The movement towards energy-saving appliances and use of cordless varieties is present, with consumers in Europe keenly interested in value-added features and eco-friendly alternatives. Also, the surge in demand for online shopping channels across Europe, particularly post-pandemic, has been crucial to increasing market coverage and reach. The market is further boosted by government policies promoting energy efficiency, which is favorably contributing to the uptake of eco-friendly cleaning technologies.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players in the carpet cleaning market are focusing on innovation, sustainability, and enhancing user experience to maintain their competitive edge. Leading manufacturers are investing heavily in research and development to integrate advanced technologies, such as robotic cleaning, AI-powered systems, and IoT connectivity, into their products. This allows for smarter, more efficient cleaning solutions that appeal to the growing demand for automation and ease of use. Sustainability is also a key focus, with companies developing eco-friendly and energy-efficient carpet cleaners that appeal to environmentally-conscious consumers. Additionally, players are expanding their online retail channels to reach a broader consumer base, offering convenient purchase options and leveraging digital marketing to boost brand visibility. Some companies are also introducing models with enhanced filtration systems to address growing health concerns, particularly in light of the COVID-19 pandemic. Through these efforts, major industry players are striving to offer products that meet evolving consumer expectations for performance, convenience, and sustainability.

List Of Top Companies

• BISSELL (United States)
• Oreck (United States)
• Techtronic Industries (Hoover) (Hong Kong)
• Mytee (United States)
• Powr-Flite (United States)

KEY INDUSTRY DEVELOPMENT

March 2024: Techtronic Industries (Hoover) (Hong Kong) launched an innovative cordless carpet cleaner targeting both residential and commercial markets. The new product is designed to offer superior cleaning performance with an enhanced battery life, enabling users to clean larger areas without interruption. It also features a smart sensor technology that adjusts suction power based on the carpet type, improving efficiency and extending the lifespan of the product. This development is part of Techtronic Industries' strategy to address the growing demand for high-performance, eco-friendly cleaning solutions, driving growth in the carpet cleaning market.

REPORT COVERAGE

The report on the carpet cleaning market provides a comprehensive analysis of the industry, covering key factors such as market dynamics, trends, and growth drivers. It discusses the impact of advanced technologies, such as robotic cleaning and smart sensors, on product innovation and consumer preferences. The report also highlights the significant role of sustainability, with a focus on eco-friendly cleaning solutions and energy-efficient appliances. Additionally, the research delves into the competitive landscape, analyzing the strategies of key industry players, including product launches and technological advancements. Insights into regional market performance, as well as the market share of different segments, are also provided, helping stakeholders understand opportunities and challenges in the global market.

Furthermore, the report explores the future prospects of the market, focusing on emerging trends and potential growth opportunities. Key segments such as cordless and corded carpet cleaners are analyzed in detail, along with applications in residential and commercial sectors. The impact of external factors like the COVID-19 pandemic and global supply chain disruptions on market dynamics is also discussed. Lastly, the report offers actionable insights for businesses to navigate the competitive landscape and capitalize on market growth, emphasizing strategic initiatives to enhance customer experience and meet evolving demands.