Air Fryer Market Size, Share, Growth, and Industry Analysis, By Type (Drawer Type, Lid Type, Oven Type), By Application (Household, Commercial), and Regional Insight and Forecast to 2033

AIR FRYER MARKET REPORT OVERVIEW

The global Air Fryer Market size was USD 1.366 billion in 2024, and the market is projected to touch USD 1.88 billion by 2033, exhibiting a CAGR of 6.8% during the forecast period.

The air fryer industry keeps expanding because consumers prefer methods that prepare food without excess oil. Hot air functions as a heat source inside the air fryer to replace traditional deep-frying methods with oil. These appliances allow users to prepare food that is crispy and delicious while containing reduced fat levels which brings them popularity among health-minded families. Transportation of hot air through air fryers provides quick easy service while saving domestic kitchens time during household commutes. The primary market for air fryers consists of home consumers yet small food enterprises also make some purchases. Among all air fryer types the drawer unit stands as the simplest device with the easiest usage. Air fryers are available in three distinct configurations including drawer-style and the two additional designs known as oven-style and lid-style. It is in North America that kitchen gadget adoption occurs rapidly thus creating a high demand for air fryers the air fryer market is expected to keep growing and reach more homes around the world.

Key Findings

• Market Size and Growth: Air Fryer Market was USD 1.366 billion in 2024 and is projected to reach USD 1.88 billion by 2033, indicating steady global expansion.

• Key Market Trends: Over 37% of new air fryer models now focus on oil-free cooking with enhanced health features, driving demand among health-conscious consumers.

• Key Market Drivers: Health awareness accounts for 44% of total sales influence, with busy lifestyles boosting demand for fast and easy cooking solutions.

• Technological Advancements: Around 35% of air fryers launched in 2024–2025 include IoT connectivity, preset cooking modes, and energy-saving designs.

• Regional Growth: North America holds 39% market share, Europe 28%, Asia-Pacific 27%, and other regions 6%, with Asia-Pacific showing the fastest growth rate.

• Type Segmentation: Drawer-type air fryers lead with 49% share, oven-type at 31%, and lid-type at 20% globally.

• Application Segmentation: Household use dominates with 74% market share, while commercial use accounts for 26% of global demand.

• Key Players: Top companies—Philips, SEB Group, Hyundai, Joyoung, and Midea—collectively hold over 57% global market share.

COVID-19 Pandemic

Air Fryer Industry Had a Mixed Effect Due to Shifts in Home and Commercial Usage during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The combination of home cooking practices resulting from pandemic-related restrictions created a growing market demand for user-friendly kitchen appliances such as air fryers during the COVID-19 situation. Households searched for oil-free alternatives to frying so air fryers captured their attention as a result. HomeAs people modified their daily routines they significantly expanded the home market for air fryers. Restaurants and cooking schools together with food-related businesses faced brief closures which eliminated the need for air fryers within their facilities leading to a mixed impact on the overall market during the pandemic.

LATEST TRENDS

Growing health concerns drive rise in oil-free cooking solutions

Sales growth has increased because homeowners seek better ways to cook without oil. Individuals prioritize maintaining their health while wishing to eat fried foods such as fries together with nuggets while reducing their dependence on oil usage. People use air fryers to prepare delectable meals containing lower fat content which permits families to consume healthily while still enjoying their preferred dishes. The change toward improved eating choices drives an increasing number of individuals to purchase air fryers.

AIR FRYER MARKET SEGMENTATION

By Type

• Drawer Type Air Fryer:This type has a basket that slides in and out like a drawer. It's easy to use and clean, making it perfect for everyday meals at home.

• Lid Type Air Fryer:These have a top-opening lid and are usually round in shape. They offer clear visibility while cooking and are ideal for watching your food without opening it.

• Oven Type Air Fryer:It looks like a mini oven with shelves and more space. Great for larger families or baking and roasting multiple items at once.

By Application

• Household Use:Used in homes for daily cooking with less oil. It's popular among families trying to eat healthier without spending much time in the kitchen.

• Commercial Use:Used in cafes, food stalls, and small restaurants for quick service. It helps businesses serve crispy food faster with less oil and mess.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

Health awareness drives demand for oil-free cooking appliances

Health and wellness consciousness across the world has led to higher consumer demand for appliances which help people achieve better lifestyles. Deep-fried traditional foods typically hold large amounts of fat and calories which may result in obesity and heart disease occurrences. The marketplace welcomes health-conscious buyers who want crispy foods through air fryers since these appliances require either no oil or very little oil. Multiple households now adapt to low-fat cooking techniques because lifestyle-related diseases have become more common. The dietary changes observed today show particular influence from millennials and Gen Z because these generations make informed and healthy food decisions. As a result, air fryers are being viewed not just as a kitchen gadget, but as a tool for maintaining a healthier life. This shift in perception has significantly contributed to the sustained demand for air fryers across households globally.

Busy lifestyles boost demand for fast and easy cooking solutions

People today value convenience above all else due to their high-speed lifestyles. Most individuals juggle between their professional life and their family responsibilities while maintaining social commitments which results in short food preparation time. People adopt air fryers to benefit from their ability to cook quickly because it simplifies their meal preparation process. These devices cut down preparation durations by more than traditional cooking methods yet produce results that maintain their crispiness and evenness. Working professionals together with students and parents find significant value in the time-efficient capabilities of air fryers because these appliances let them make tasty meals in less time than conventional methods. Users of air fryers enjoy simple operation as these appliances feature preset buttons which create convenient options for various recipes. Their petite size works perfectly for preparing meals in current kitchens that have minimal room. Their attractive features result from three main benefits which include speed, simplicity and easy cleanup.

RESTRAINING FACTOR

High prices limit buying ability and slow down appliance adoption

Many customers find air fryers expensive because they come with digital displays and connected applications which raises the total cost of ownership. The basic models of this technology may let users down because they fail to provide all the desired advantages. Household members continue to choose conventional cooking methods rather than investing in high-tech appliances because most consider them to be a luxurious purchase. In regions with relatively low average incomes citizens often fail to see kitchen equipment as necessary purchases.

OPPORTUNITY

Growing incomes boost sales as more people can afford appliances

As more people move to cities and earn better incomes, they’re starting to invest in kitchen tools that save time and support healthier cooking. Air fryers are one of those tools. In many developing countries, middle-class families are growing fast, and they want the same comfort and technology found in modern homes elsewhere. With more awareness about healthy eating and smart appliances, these regions offer a big chance for companies to sell air fryers. If brands offer affordable models, they can attract millions of new buyers who are ready for easy, oil-free cooking in their everyday lives.

CHALLENGE

Similar products crowd shelves and make choosing more confusing

In places like the U.S. and Europe, air fryers are already very popular. Stores and websites are filled with different models from many brands. The problem is, most of them look and work in similar ways. For customers, it becomes hard to tell which one is truly better. For companies, standing out in such a busy space is difficult. It’s not enough to just offer another fryer. They need to bring something new, exciting, or more useful to stay ahead. If they don’t, they risk getting lost among the crowd and missing out on buyers’ attention.

MARKET REGIONAL INSIGHTS

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• North America

North America is the largest air fryer market share globally. This growth is driven by rising health awareness, busy lifestyles, and high adoption of smart kitchen appliances. The United States air fryer market leads the region due to strong consumer demand for healthier cooking alternatives and the popularity of energy-efficient devices. Many American households use air fryers regularly, fueling continued sales. Additionally, the presence of major brands, effective marketing, and well-established online retail channels have made air fryers more accessible. Innovation in design and technology, along with high disposable incomes, also contributes to the strong market position of North America.

• Europe

The European market considers air fryers important due to rising awareness about health and sustainability in daily living. The people in this region tend to choose cooking techniques that reduce fat so they actively choose air fryers as their preferred kitchen appliance. Air fryers gain popularity across Germany, the United Kingdom and France because consumers find them practical and efficient to use. The European population embraces small multi-purpose kitchen tools which suit their compact residential areas particularly in dense urban neighborhoods. European consumers also value quality and energy savings, leading to a strong preference for branded, long-lasting products. The region’s focus on sustainability and innovation further supports steady growth in the air fryer market.

• Asia

The air fryer market in Asia experiences fast-paced expansion because of the combination of urban development and middle-class income rise and food preferences evolution. The rising demand for healthy cooking options is driving growth in Canadian markets because China together with India and South Korea are establishing themselves as significant marketplaces. People today combine their fast-paced schedules with smaller households and international food interests which boosts the market for brief and oilless cooking devices. The availability of these devices continues to grow because local manufacturers are building budget-friendly models for the air fryer market, Asia is expected to be one of the fastest-growing regions in the coming years.

KEY INDUSTRY PLAYERS

Strong brands innovate consistently to stay ahead in competition

The companies continue their efforts to produce energy-saving solutions with simplified user interfaces for their products. Brands pursue dual strategies by looking for new international territories and employing digital channels to increase customer base. The company's joint ventures with retail stores together with their decision to offer discounts helps them gain market visibility. These companies are always trying to improve quality and meet the needs of modern households. By listening to what customers want and adding helpful features, these players are staying relevant and growing stronger in a competitive space.

List Of Top Air Frying Companies

• Philips (Netherlands)
• SEB Group (France)
• Hyundai (South Korea)
• Joyoung (China)
• Midea (China)
• Breville (Australia)
• GoWISE USA (U.S.)
• Cuisinart – Conair Corporation (U.S.)
• Delonghi (Italy)
• YEDI (U.S.)

INDUSTRIAL DEVELOPMENT

May 2022, Users can accomplish air frying while baking and roasting procedures through a single small kitchen appliance. The company introduced this device because home chefs required one appliance that combined cooking functions in a miniature size. The product modification allowed Breville to simplify how customers could cook different foods using only a single device rather than multiple kitchen tools. It also helped the brand stand out from others by offering something more versatile. This development showed how companies are listening to modern cooking needs and creating smarter products that can do more with less effort.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Air Fryer Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.